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Find a Financial Advisor in Rice County, MN
Rice County has 69,939 residents, with Faribault as the seat and Northfield as the college town. Households here split between campus jobs, local employers and the drive up Interstate 35. Reach a financial advisor in Rice County through advisors who serve the area, by phone or video.
- Free, no-obligation first conversation
- By phone or video, on your schedule
- Advisors who serve the Rice County area
Updated October 2026. Local figures from the U.S. Census Bureau.
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To find a financial advisor in Rice County, start with the question that keeps coming up, whether that is a 403(b) rollover in Northfield, a mortgage in Faribault or a commute to the Twin Cities. The Census Bureau ACS lists median household income at $83,181. Compare two or three advisors on fees and fit, then book a call.
What to know about Rice County
- About 69,939 people live in Rice County (2025 estimate), with Faribault as the county seat.
- Median household income is $83,181 and median home value is $320,200 (2020 to 2024 ACS).
- Owner cost with a mortgage is $1,922 a month, about 27.7 percent of median income, per the U.S. Census Bureau.
- 30.2 percent of adults hold a bachelor’s degree or higher, and 16.6 percent of residents are 65 or older.
- The ACS unemployment rate is 4.6 percent and 76.3 percent of homes are owner-occupied.
Who needs a financial advisor in Rice County?
A financial advisor in Rice County most often sits down with a Northfield or Faribault household that has steady income and a house, and wants to know what to do next with the surplus. The U.S. Census Bureau, 2020 to 2024 American Community Survey, puts median household income at $83,181, median home value at $320,200 and the share of adults with a bachelor’s degree or higher at 30.2 percent.
The county seat is Faribault, and Northfield, Lonsdale, Dundas and Morristown fill out the map. The Cannon River runs through Northfield and Faribault, and Nerstrand Big Woods State Park gives the northeast its woods. Interstate 35 runs through the county, which is why so many households here have one foot in the Twin Cities job market.
Northfield campuses, Faribault paychecks and the I-35 commute
Rice County has three different money cultures inside one county line. Northfield is home to Carleton College and St. Olaf College, so staff there often hold 403(b) accounts and pension-style benefits that need a careful rollover when they leave. Many Faribault households save through an employer 401(k). A third group drives north on I-35 and earns Twin Cities pay while paying Rice County housing costs.
Each group has a different first question. The college staff member asks what to do with an old 403(b). The wage earner asks how much a raise should go to savings. The commuter asks whether the extra hour in the car is worth the salary. A financial advisor can work through those with you by phone or video, and write the answers into a plan.
When a financial planner in Rice County is enough
A financial planner in Rice County can build a budget, set a savings rate and sort out debt without managing your investments. The ACS lists 76.3 percent of homes as owner-occupied, so many households already have a mortgage and a pile of statements. A one-time planning session can turn that into a list of next steps. The budgeting and saving guide and the debt management guide cover the starting points.
Ongoing management fits better once your accounts are large or your situation changes every year. A planner can tell you which side of that line you are on after one meeting.
Send us the one money decision you are stuck on and we will find a financial advisor who serves Rice County.
What a financial advisor costs in Rice County
Prices differ by model, so the table compares three hypothetical arrangements for a household with $250,000 invested. These are examples to compare.
| Model | How it works | Hypothetical yearly cost |
|---|---|---|
| Percentage of assets | 1 percent of $250,000 | $2,500 |
| Flat planning fee | One written plan, no ongoing management | $2,500 once |
| Hourly | $275 an hour for 6 hours | $1,650 once |
The percentage model costs the same in year ten as in year one, adjusted for your balance, while the flat and hourly models end when the work does. Ask any financial advisor to total the annual dollars, including fund fees, before you sign.
Retirement planning in Rice County
The ACS reports that 16.6 percent of Rice County residents are 65 or older. For people nearing that age, retirement planning in Rice County comes down to when to claim Social Security, how to draw down accounts and what Minnesota does with the income. Minnesota has its own rules for taxing Social Security and pension income that can differ from federal rules, so confirm current rules with the Department of Revenue or a tax professional.
Medicare begins at 65, so a retirement at 62 leaves three years of health coverage to price out. Winter heating and a house that needs a new roof are real costs in retirement, so a repair fund belongs in the plan. The retirement planning guide explains the account types, and a tax planning check can show how withdrawals interact.
Life insurance for Rice County households
Life insurance covers a family if a paycheck stops, and a term policy matched to the years of the mortgage is the common starting point. A hypothetical parent who wants ten years of the county median income of $83,181 protected would look at about $831,810 of coverage. Rice County has a high owner-occupied share, so the mortgage payoff date is a good anchor for the term length.
Homeowners should also read the storm and hail deductible. At 1 percent of the median home value of $320,200, that is $3,202, and at 2 percent it is $6,404. The life insurance guide covers term and permanent options.
Investment advisors for Rice County savers
An investment advisor chooses the fund mix, rebalances it and watches the fees. Many Rice County savers already have the pieces in several places: a 401(k) from a Faribault employer, a 403(b) from a Northfield job, an IRA and some cash. A financial advisor starts by seeing them as one portfolio and deciding whether the stock and bond split fits your timeline.
Low-cost index funds suit many households, and an advisor can tell you if you are paying more than you need to. The investing basics guide is a good place to start before a meeting.
Wealth management for established Rice County households
Wealth management applies when taxes, insurance, estate paperwork and investments start to affect each other, and a financial advisor can coordinate them. A family with a paid-off house in Northfield, a rental in Faribault and a farm parcel outside town has all four. Minnesota has its own estate tax rules separate from federal law, so confirm current rules before relying on an old will. An estate planning review keeps documents current after any big change.
Rice County arithmetic in plain numbers
Start with owner costs. The ACS median for a household with a mortgage is $1,922 a month, which is $23,064 a year. Divide that by the median income of $83,181 and you get 27.7 percent. Median gross rent is $1,083 a month, or $12,996 a year, about 15.6 percent of the same income.
A six-month cushion at the county median is $83,181 divided by 2, or about $41,590. Most households build that in stages. Setting aside $500 a month adds up to $6,000 in a year, a little under one month of median income at $6,932. The ACS unemployment rate is 4.6 percent, and a household with a single income still needs a reserve.
Tell us your mortgage or rent, income and savings and an advisor will run these same steps on your figures.

Areas we serve in Rice County
We connect residents with a financial advisor who serves the area, by phone or video. That includes Faribault, Northfield, Lonsdale, Dundas and Morristown, along with the farms around them.
How to choose a financial advisor in Rice County
- Ask how they are paid. Request the yearly cost in dollars on your own balance, with fund fees included.
- Ask who they usually help. College staff, wage earners and commuters have different needs, and you want someone who has seen yours.
- Ask what a first meeting covers. You should leave with a list of next steps, whether or not you hire anyone.
- Check the public regulator database for the person and the firm.
Share your goal and we will line up advisors who serve Rice County for a short call by phone or video.
Frequently asked questions
What does a financial advisor in Rice County do for college employees?
A financial advisor in Rice County can review a 403(b) or pension from a Northfield college job, compare rollover options and fit the account into a retirement plan. Meetings can happen by phone or video around your work schedule.
How much of a median paycheck goes to housing in Rice County?
The ACS median owner cost with a mortgage is $1,922 a month, or $23,064 a year. That is about 27.7 percent of the $83,181 median household income. Median rent of $1,083 is about 15.6 percent.
Does Minnesota tax Social Security for Rice County retirees?
Minnesota has its own rules for taxing Social Security and pension income, and they can differ from federal rules and change over time. Rice County retirees should confirm current rules with the Department of Revenue or a tax professional.
Is it worth working with an advisor if I commute to the Twin Cities?
Yes. A Rice County commuter often has a Twin Cities employer plan, Rice County housing costs and a long drive to budget for. An advisor can weigh the salary against the commute and set a savings rate that covers both.
How big should a Rice County emergency fund be?
Six months of median household income in Rice County is about $41,590. A first target of one month, about $6,932, is reachable for many households, and the fund can grow from there as income allows.
Do I need an estate plan if I own a house in Rice County?
Most homeowners do. With 76.3 percent of Rice County homes owner-occupied, a will, beneficiary forms and powers of attorney are common needs, and Minnesota has estate tax rules to confirm.
Learn before you talk to an advisor
Ready to sort out your Rice County finances?
A free, no-obligation conversation by phone or video. Tell us a little about your goals and we will take it from there.


